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Frequently Asked Questions

What is Google AdWords?
Google AdWords is the paid advertising section of Google. It is designed to generate targeted traffic through to your website by the use of 'Keywords'.


What are keywords?
'Keywords' are search terms (single words or full phrases), that, when typed into the Google search field will trigger your advertisement. Customers look through the search results and select one or more website to visit.

Where do the Google AdWords advertisements appear?
AdWords advertisements can appear at the top and on the right hand side of the search results page whenever someone types in a keyword or phrase which relates to your business. You have the choice and control of where and when your ads will show.

What is a 'Click'?
A 'click' is when a potential customer clicks your advertisement leading to your website.

What is an 'impression'?
An 'impression' is when your advertisement appears to a customer, regardless of whether they click on the advertisement or not.

What is 'CPC' or 'PPC'?
'CPC' or 'PPC' stands for 'Cost Per Click' or 'Pay Per Click'. This means that you incur a small charge every time somebody clicks on your advertisement.

How do I Pay Google?
You will need to provide your credit card details at the time that your account is activated. Google will charge your credit card at regular intervals to cover the cost of the clicks you have received.

How much does Google AdWords Cost?
Google AdWords costs as much as you can afford to spend. Budgets start at a minimum of $5.00 per day. However, if you do not receive any clicks, you are not charged anything.

I already have a Google AdWords account, what can you do for me?
We can help you optimise your Google Account; to ensure that you are maximising the potential of your Advertising Budget; By improving the quality score of your keywords, we can assist you to reduce your cost per click while maximising traffic to your site.

Why wouldn't I do this myself?
While anyone can set up a Google AdWords campaign, setting up the wrong keywords, or creating the wrong text AdWords can lead to wasted clicks and wasted money. We have the experience to ensure that your AdWords campaign is set up correctly, targeting the right keywords, and presenting the right ads. We continue to work on your campaign to ensure that you remain in top positions without paying top dollars.